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The smart way to practice healthy living.

Get ready to live tobacco and vape free.  We’ll show you how.

You can quit now.

Using proven techniques tested over 30 years, we’ve helped hundreds of thousands of people quit smoking, chewing, and are now helping people quit vaping. You can be next.

Program Features

Welcome Kit

Get a kit that includes our quit guide to start your quitting plan and make your quit stick.

Program Website

Follow an Action Plan, track your progress and connect with others who are trying to quit.

Coaching Calls

Talk with your Quit Coach and work together toward quitting through planned 1-on-1 calls.
1.866.Quit.4.Life (1.866.784.8454)

Tobacco Free Course

Learn how to stay motivated, beat urges and use medications to enjoy life tobacco-free.

Mobile App

Set your quit date, get tips to beat cravings and message your coach for more support.


Get emails and messages with tips and encouragement to fight urges and prevent relapse.

Chat with a Coach

Get personal support from a quit coach using the live chat feature on your program website.

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We worked to find a program that works.

I smoked for 35 years and never went anywhere without my cigarettes. I am free. I am healthier. And my family is proud of me.

—Lisa, tobacco-free since September, 2014.