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The smart way to practice healthy living.

Get ready to live tobacco free. We’ll show you how.

You can quit tobacco now.

Using proven techniques tested over 25 years, we’ve helped hundreds of thousands of people successfully quit. You could be next.

Program Features

Program Website

Follow an Action Plan, track your progress and connect with others who are trying to quit.

Chat with a Coach

Get personal support from a quit coach, anytime.


Get emails and messages with tips to fight urges and prevent relapse.


Get texts to keep you focused on your quit and on remaining tobacco free. Must be 18 years and older.

Welcome Kit

Use our quit guide to start your quitting plan and make your quit stick.

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We worked to find a program that works.

I smoked for 35 years and never went anywhere without my cigarettes. I am free. I am healthier. And my family is proud of me.

—Lisa, tobacco-free since September, 2014.