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The smart way to practice healthy living.

Get started today.

Using proven techniques tested over 30 years, we’ve helped hundreds of thousands of people quit smoking, chewing, and are now helping people quit vaping. You can be next.

Program Features

Coach Support

Connect with a coach who will help create a personalized Quit Plan and guide you at every step. Chat online or call
866-784-8454

Online Resources

Follow a personalized Quit Plan, track your progress and connect with others who are trying to quit.

Nicotine Replacement Therapy

Overcome cravings with gum or patches at no additional cost, based on eligibility. Must be 18 or older.

Long-Term Success

Overcome your cravings for good with ongoing coach support beyond your quit.

Tobacco Free Course

Learn how to stay motivated, beat urges and use medications to enjoy life tobacco-free.

Mobile App

Set your quit date, get tips to beat cravings and message your coach for more support.

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We worked to find a program that works.

I smoked for 35 years and never went anywhere without my cigarettes. I am free. I am healthier. And my family is proud of me.

—Lisa, tobacco-free since September, 2014.